The benefits of combining car sharing and transit media

Each Car Sharing vehicle travels an average of 40-120 km a day in the greater CBD area, with a rotation of two to five drivers. This means that any advertised brand instantly benefits from:

- The positioning of your brand in the heart of the inner city
- A continuous on-road presence for your brand
- High visibility for pedestrian, vehicle, and resident traffic
- A link between your brand and a sustainable car sharing service
- The development of positive and unique brand awareness 

How can we substantiate these claims? Easy. Every vehicle is equipped with GPS tracking allowing us to comprehensively report on each and every one of our vehicles, every day. But don’t take our word for it, why not listen to what more objective people have to say.

Recommendations

"Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do. If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating." 
Bob Swanson
Advertising Manager, Seiko

"Smartpilots Australia offers an innovative way to proliferate and differentiate your brand. As a relatively new player in the crowded online travel space, we needed to stand out. Smartpilots Australia helped us achieve that goal by giving our predominantly online brand a unique offline presence. With positive brand associations in terms of the fun, fresh, engaging nature of the Smartpilots Australia fleet and drivers, advertising with Smartpilots Australia has bolstered our position in the online leisure travel market."
Russell Isaacson
Expedia Online Marketing Manager, Australia & New Zealand
www.expedia.com.au


“The Smart car was really fun to drive - never a dull moment zipping around the city drawing heaps of attention to the car and the campaign.....everyone wanted to go in it for a ride. Thanks for a great experience."
Maria Ioia
Marketing Manager, Commonwealth Bank
www.commbank.com.au


"I loved the car, definitely received plenty of attention on the road, it's an excellent marketing tool!”
Karine Lochet
Personal Lending Manager
Commonwealth Bank
www.commbank.com.au


"The Wild Bean Cafe campaign in SA went really smoothly. The staff were extremely good to work with, easy to contact, responded promptly and took all of my feedback on board. It was a pleasure working with the SA team. Many thanks to Smartpilots Australia for helping me with yet another successful WBC launch. Kind regards"
Natasha Guerinoni 
clarity communications
www.claritycommunications.com.au


For more information visit www.smartpilots.com.au, or call (02) 9375 2530.